All lessons Lesson complete Lesson 05 of 14

Analogues

When your own field has run out of ideas, borrow from one that has already solved a similar problem. This lesson covers choosing a useful analogue and pulling the transferable principle out of it rather than copying the surface.

After this lesson you can

  • Choose an analogue from a different world that shares your underlying problem.
  • Name the principle underneath a practice, which is the part that actually transfers.
  • Generate several analogues rather than defending the first one.

Sign in to watch

The film runs two or three minutes. Everything else on this page is open.

Module Overview

Analogous research means learning from a situation that shares the shape of your problem while looking nothing like it. It is useful when you cannot observe the real thing, and useful again when somebody in another field has already solved the part you are stuck on.

The example is an operating theatre, which a team could not sit in for obvious reasons. They watched a Formula One pit crew instead: fast, high stakes, tightly coordinated, precise. What they took from the pit lane led to real changes in the operating room.

To do it, describe your own situation twice over, once physically and once emotionally. For an airport queue that is winding barriers and telling line-jumpers from people with genuine need, and it is boredom, anxiety and frustration. Then find other places with those same attributes, such as a cinema, a theme park queue or a doctor's waiting room, and go and watch one or two. Do not hunt for exact parallels; the distant ones tend to be where the surprises are. You are after inspiration, not evidence.

Where this usually goes wrong

  • Benchmarking a direct competitor and calling it an analogue.
  • Copying the practice, which arrives in your setting as fancy dress.
  • Stopping at the first analogue that flatters the idea you already had.

Stay in the loop

Get occasional updates on new tools and innovation resources.